Halloween is just around the corner and the big brands are making a killing from it. Could your business increase sales from the Halloween rush?
A report by Mintel, found that the UK’s younger generation are buying Halloween related products and services, with 58% of 16-24 year olds and 55% of 25-34 year olds reporting they bought Halloween products in 2013. In 2013 43% of the British population bought a product of service for Halloween. Due to this spending is predicted to rise to £240 million in 2014.
Here’s a few companies who make the most of the seasons festivities:
Regularly Top Shop tap into their target markets interests, with Halloween coming up Top Shop ensures they provide fashionably scarying accessories and outfits for their customers to wear for a more grown up Halloween night out.
Haribo take full advantage of the Halloween tradition of Trick or Treat with the Halloween branding of their sweets.
As well as offering the famous Pumpkin Spice Latte, Starbucks offer you the option to create a personalised eGift card.
How can you prepare for the festivities?
1. Create themed products
Gather some of your products that could be used for Halloween. For example if you sell food you could put a Halloween spin on regular items or if you sell home accessories have some spooky decorations like Lewis’s do. A great example of this is Claires, they offer fancy dress bundles e.g. Blood Splatter Bride Fancy Dress Bundle.
2. Create Halloween social media posts
Keep the posts relevant to what your target market would enjoy but add a spooky twist. For example if you’re a Salon, why not post tutorials for some spooky hairstyles? If your posts are current, they are more likely to be shared and by being shared you increase the visibility of your brand.
3. Offer Halloween discounts
Not all companies can fit into the Halloween theme so why not offer an Halloween discount? This shows you’re still current as your acknowledging Halloween and gives you opportunity to tweet or post about Halloween.
4. Decorate your store
If you’re offering Halloween specials decorating your store could give the specials an added push. If your business is seasonal people may want to check out what you have to offer for Halloween, remember first impressions count! The more people that visit your store the more likely you could increase sales.
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