Call to action buttons have been known to increase interest and click through rates. Many marketers use these buttons to increase engagement, so how can your business use call to action buttons?
What is a Call to Action Button?
For people who don’t know, a call to action is a clear action that you want your consumer to take, for example, when talking about an event the call to action would be ‘book now’. Here’s some examples of call to actions that you may have done without realising!
Here we have two call to action buttons, ‘continue with Facebook’ or to sign up. Pinterest are telling you exactly what they want you to do and by entering your details it is clear that you’re signing up for Pinterest.
This call to action is a little different to most, however it is still telling you what to do. The call to action is reinforcing the service that Resume Baking are providing.
The use of ‘free’ included in the call to action for Dropbox makes sure that the consumer knows that the download will not cost anything which could be ensuring for the customer.
The use of ‘get full access now’ is intriguing, this makes the consumer feel they are currently missing out. The call to action also makes it clear as to what the consumer is signing up for.
Why use a Call to Action Button?
A call to action button is designed to guide the consumer and direct focus for the consumer to accomplish a goal (for example sign up for a newsletter). By using call to action buttons it lets the customer know exactly what to do or what they are signing up to.
How can I use Call to Action Buttons?
Call to action buttons can be used by all different types of businesses, for example if you’re a product based business your call to action button might be ‘Purchase Now’ or ‘Save Now’ – if during a sale. Or if you’re a service business, say a garage, you could have a button for booking an MOT, so your button may say ‘Book your MOT Now’.
An easy and simple call to action button could just quite simply be a ‘contact us’ button on your website which either opens up and email or if they’re on a phone, calls your company. This gives the customer more direction than just providing them a list of contact information.
Facebook’s new Call to Action Buttons
Facebook has recently introduced call to action buttons to help businesses increase engagement with consumers.
Facebook pages have the choice of seven different call to action buttons: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video. These buttons are designed to increase the click through rates.
Online retailer Dollar Shave Club, has trialed the call to action button. Brian Kim, Director of Acquisition, reported a boost in consumer acquisition, he told Facebook: “Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” The call to action buttons are set to be rolled out in 2015 worldwide.
So what are you waiting for? Optimise your website by adding call to action buttons to make sure you’re getting the most engagement out of your customers!
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