The business is located in the multi-cultural town of Birkenhead, Wirral in Merseyside.
Spice occupies a prime trading location within a busy parade of independent shops, convenience stores, eateries and town centre amenities. The business is surrounded by residential homes and is a short walk from away from Birkenhead Sixth Form College from which the business receives much trade.
The business is located on the arterial A5027, a busy commuter road with heavy traffic and regular bus services throughout the day. There are several bus stops within walking distance and the business is easily accessible from both the Birkenhead North and Birkenhead Park railway stations. The M53 skirts the town.