Hilton Smythe is delighted to welcome to the market the Play Farm, a children's play centre, which is ideally located within the town of Cheltenham, Gloucestershire.
The business was originally established in 2010 and has been in our client's careful ownership since 2014. Only now is the business being offered to the market due to our client's other business interests. The business currently operates 7 days per week and generates an excellent turnover in the region of £364,000 per annum, with a gross profit of approximately 52%.
The Play Farm is a themed play centre for children aged 0-12 years of age, with multi-tiered play structure, providing a safe, secure and stimulating play environment, with dedicated play zones for babies, toddlers and juniors. The play centre also offers party options and can cater for up to 200 guests, with an adjoining party room, which can be incorporated into a meeting room or disco room.
There is also a café with covers for approximately 105, which offers a comfortable, warm and inviting environment, offering very high quality food and beverages.
We feel there is scope to increase the turnover by extending the opening hours, especially at the weekend. A new owner could also embark on a modest marketing campaign, as our client has done local radio and press advertising. The business already has an excellent and very informative website in place to promote the business at www.playfarm.co.uk.
This is an excellent opportunity for a new owner, perhaps a husband and wife team or partnership to acquire a very busy and lucrative business, therefore early discussions with Hilton Smythe must come highly recommended to avoid disappointment.
TENUREWe are advised Leasehold:
Original lease length: 15 years
Remaining lease length: 10 years
Reviewed: 2018 and 2020
Rent: £30,000 per annum
HOURSThe business is open:
Monday - Sunday: 10.00am - 6.00pm
STAFFThe business is owner run and managed with 4 x full time and 8 x part time staff member.
FINANCIAL PROFILEThe business generates and excellent turnover in the region of £364,000 per annum, with a gross profit of approximately 52%.
The Play Farm occupies substantial premises, ideally located within the town centre of Cheltenham, Gloucestershire. The business is located just off the very busy A4019 and is surrounded by a wealth of complimentary businesses, therefore benefiting from a very high volume of footfall and passing trade. The business further benefits from good car parking facilities within the area.
Cheltenham, also known as Cheltenham Spa, is a Regency spa town, which is located on the edge of the Cotswolds, an Area of Outstanding Natural Beauty in Gloucestershire. The town hosts several festivals of culture, often featuring internationally famous contributors and attendees. The town is also the home of British steeplechase horse racing, with the main event being the Gold Cup.
The area of the business is very well served by the public transport system, with several bus stops within easy walking distance of the property. Cheltenham Spa railway station is approximately 1½ miles away. The area is also well served by the A-roads, with the business located just off the A4019 and both the A435 and A40 being within easy driving distance. Gloucester is approximately 10 miles away and Tewkesbury is 8½ miles away.
Substantial ground floor premises in an ideal trading location, briefly comprising:
Fully equipped children's play centre for 60-70, dependant on age, with:
The soft play areas are specifically designed for different age groups.
Private party room with tables and chairs.
Large bespoke serve over counter.
Double drink chiller unit.
Illuminated menu boards.
Table and chairs.
Fully fitted kitchen