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4 ways to attract buyers to your Fish & Chip Shop

February 2, 2018

Despite the ever-increasing range of fast food options available to us in the modern world, fish and chip shops still remain the most popular takeaway option among British consumers. There are currently around 10,500 outlets in the UK, proving that the humble fish and chips is still number one when it comes to a quick and tasty meal.

With such fierce competition in the market, how can you make your shop stand out to prospective buyers? Obviously, the emphasis should be first and foremost on quality; serving up consistently succulent pieces of fresh fish accompanied by crispy-on-the-outside, soft-on-the-inside chips will build up a loyal customer base and earn you a reputation for great food. Other than that, though, here are some top tips to make your fish and chip shop attractive to a buyer.

 

Modernise

In the digital age, convenience and ease has become king. Every restaurant out there – including takeaway options – should work hard to foster an online presence, where people can peruse the menu, read reviews from other customers and get in contact to place an order. Furthermore, the rise and rise of apps like Deliveroo and Just Eat can open up your business to a whole new market. Make sure you’re not missing out on this sizable customer base by expanding your operations into cyberspace.

 

Accommodate

Did you know that between 1990 and 2011, there was a fourfold increase in the number of people diagnosed with Coeliac disease in the UK? With over one million people estimated to suffer from the condition, it could pay massive dividends to accommodate this growing market by offering a gluten-free option. Even if you can’t afford to lay on Coeliac meals all the time, having a gluten-free day of the week could attract this market back into the fish-and-chip fold.

 

Diversify

According to the Federation of Fish Friers, 382 million meals are bought from fish and chip outlets every year – but less than half (167 million) of these are fish and chips themselves. Of course, it’s important to make sure you cover the basics well, but it’s also becoming an increasingly good idea to diversify your menu and offer a range of other dining options, as well. Pizzas, kebabs and other seafood items are more and more commonplace among local chippy menus, but you could think even further outside the box to really open up your options.

 

Expand

Do you have unused floor space in the back of your shop? Perhaps the property next door is being put up for lease? Either way, you could look at expanding your operations and offering a place for customers to sit-in and consume their meals. Doing so could open your business up to a whole new market, allow you to include a surcharge in the bill and add a few zeroes to the value of your shop in the process. This could be especially beneficial if you’re located on the coast, where holidaymakers may be looking for a place to consume their fish and chips out of the Great British climate.

 

Get in touch

Would you like more bespoke advice about how to go about attracting a buyer to your fish and chip shop? If so, visit our website or get in contact with us on 01204 556 300 and we’ll be happy to help.