Award Winning Bakery Established Over 15 Years Ago

Shrewsbury, Shropshire

£49,999 +SAV

Ref: 14594 A

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Hilton Smythe welcomes to the market, Bread and Loaf. There has been a bakery on this site for approximately 15 years. The business was purchased, relaunched and rebranded at considerable cost by the current owner in 2014. Bread and Loaf has been a real labour of love for the vendor and it is with a heavy heart that the time has come to sell this great little business in order to concentrate on other business interests. Bread and Loaf is Shrewsbury’s original artisan bakery. A passion for baking great, real bread, cakes and pastries is what the business is all about. The breads are baked fresh daily and travel about 10 feet straight from the oven to the customer. The business is well known for its sourdough and yeasted breads and they offer many different flavours such as walnut, rosemary and raisin, cheese and marmite, fig and fennel, jalapeño and sun-dried tomato, even a chocolate dough on occasion. They also bake ciabatta, baguettes, fougasse and other speciality breads and always have a “Bread of the Month”. Additionally, the business bakes and sells a tempting range of cakes and pastries. Customers travel a long way to taste and buy Bread and Loaf speciality “Shropshire Whey” for which the business won a silver award at the prestigious 2017 World Bread Awards. The sale includes a quality website ( which has great visibility on the internet with its own Facebook and Twitter pages (over 3300 followers) and brilliant reviews from the likes of TripAdvisor, and etc. The business has many regular customers many of whom are known on a first name basis by the owners. The business continues to grow at an impressive rate. Scope to improve: Advertising and marketing campaign. Extend the opening hours, currently only trading three days a week due to other business interests.Offer a delivery service.Consider offering a sandwich round for local businesses and large employers.Develop the outside catering side of the business particularly corporate, providing business buffets etc.Sell wholesale to pubs, restaurants, village stores etc.Extend offering to include savoury snacks. There is real potential to increase turnover and profits significantly on this business as it is currently being run at a pace to suit. It would be ideal for an ambitious and entrepreneurial new owner to take it to the next level, it is an ideal owner managed or husband and wife opportunity. Hilton Smythe highly advise early viewing on this lovely little business to avoid disappointment. The business is likely to attract considerable interest.



We are advised that Bread and Loaf is being sold as a Leasehold business opportunity. The current lease is arranged on a 2 month rolling lease and incredibly the rent is just £1,800 per annum! We are further advised that the landlord would be happy to negotiate a mutually acceptable lease with the new owner. There are no business rates currently payable.


The business is currently trading on reduced hours due to the owner’s other business interests. Monday, Tuesday, Wednesday and Sundays: ClosedThursday and Friday: 10am – 6pmSaturday: 10am - 4pm


The business is run and managed by our client with the help of his partner.

Financial Profile

Bread and Loaf generated an advised turnover of circa £69,000 as of the 2016 accounts with a gross profit of roughly 80%. The business pays NO business rates because it is eligible for 100% Small Business Rate Relief.


Bread and Loaf is located in Shrewsbury, Shropshire. Bread and Loaf is ideally situated in a prominent main road position close to the main shopping centre, railway station and bus station, and as such benefits high levels of footfall and passing trade. The business is fastidiously presented and maintained and is well signed with distinctive and eye-catching livery. There is 15 minutes free street parking immediately outside the premise and further metered on street parking, additionally there are a number of inexpensive car parks nearby. Shrewsbury is a market town whose centre has a largely unspoilt medieval street plan and over 660 listed buildings including several examples from the 15th and 16th centuries.


Bread and Loaf occupies a mid-terraced period property and benefits from a three-phase electricity supply. It is presented and maintained to the highest possible standards and briefly comprises; ShopWindows and glazed door to front creating a light, airy and inviting interior, wood effect floor, feature pendant lighting, specially commissioned wall graphics, attractive bespoke counter with an aged oak finish and a counter mounted glass fronted drinks chiller. Open plan kitchenBehind the counter is a comprehensively equipped kitchen that has been cleverly designed to make the most of the space available and fastidiously maintained. Wood effect flooring, Williams upright fridge, triple deck ‘Mono Harmony’ oven, full extraction system with stainless steel canopy, LEC upright fridge, stainless steel preparation tables and worktop, freestanding stainless steel shelving unit, stainless steel ‘Daewoo’ microwave oven, double stainless steel sinks with drainer and spray tap and useful storage beneath, perimeter shelving, wall mounted utensil storage, Sigma mixer, wheeled bread and cake trolley, stainless steel handwash basin with wall mounted towel and soap dispensers. First floorTo the first floor is a good size storeroom with perimeter shelving, spotlighting and a window to rear. Lower Ground FloorTo the lower ground floor is a WC with hand wash basin, Santon water heater and a window to rear, door to; Rear Yard.To the rear of the shop is a secure yard which is ideal for bin storage. There are also two storage sheds one of which is fully insulated with fluorescent lighting, a chest freezer and free standing stainless steel shelving unit and used for the storing of perishable goods.

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