For Sale

Beautifully Presented Florist

Cheltenham, Gloucestershire

£89,995 +SAV

Ref: B05085

Contact sales negotiator

Kai Pollitt-Parry


Email Kai Pollitt-Parry

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Hilton Smythe are pleased to have been given the opportunity to manage the sale of Winchcombe Flowers which is a well established business with a renowned reputation amongst residents. This is a superb opportunity to take on a high turnover local business in an area teeming with customers.

Winchcombe Flowers was founded in 1991 and the current owner has run it successfully and lucratively for the last 18 months or so, the business has flourished under his ownership and been a real labour of love for him.

Alas the business is now being sold albeit reluctantly and with a heavy heart only due to his wish to concentrate on his other business interests. He is keen to see his beloved business pass to an ambitious and entrepreneurial new owner who can take this already thriving business to the next level.

The business has a great visibility on the internet with Facebook, twitter and instagram pages and the sale also includes a quality e commerce website.

Winchcombe Flowers has fantastic reviews online and has many many regular customers.

The business sells summer flowers, funeral flowers, corporate flowers and special occasion flowers as well as a wide range of indoor and outdoor plants, hand tied bouquets and flower arrangements in containers.

The business prides itself on using only the best ingredients imported from the Dutch flower markets three times per week and from local flower suppliers twice a week. They offer same day delivery to the centre of Cheltenham and surrounding villa of Winchcombe for orders placed by 1pm. The business also sells cards, balloons, soft toys vases and gifts from the brilliantly stocked shop.

Winchcombe Flowers are also members of Interflora and are proud to have been selected as the only florists represented by the Best of Cheltenham group of businesses.

Scope to Improve.

  • Maximise the use of social media
  • Advertising and marketing campaign
  • Extend the opening hours
  • Expand the corporate side of the business supplying to local businesses etc.
  • Attend wedding fairs
  • Introduce flower arranging courses in the evenings
  • Consider a customer loyalty card / scheme.
  • Explore online voucher discounters such as Groupon and Wowcher
Reasons to buy

  • A well established business with an enviable reputation, quality e commerce website and many existing customers
  • Little or no competition locally
  • Ideal owner managed or partnership business.
  • Current owner happy to offer a handover to ensure the continued success of the business
  • A real Lifestyle business offering an ambitious new owner the opportunity to work in the much sought after and visited town of Winchcombe.
  • All fixtures and fittings included making this a real Turn Key business.
Hilton Smythe highly advise early viewing to avoid disappointment.

This lovely little business is likely to attract considerable interest.



We are advised that Winchcombe Flowers is being sold as a leasehold business opportunity the existing lease expires in December 2022 and the rent is £13,000 per annum which is really reasonable given the size and location of the premises.

We are advised that the business benefits from being exempt from business rates.


Monday to Saturday 9-5 Sunday 10-4


The business is run with the help of a full time manager and four part time members of staff. Ideally the business should be owner managed.

Financial Profile

Winchcombe Flowers generated an advised turnover of circa £214,534 as of the 2018 accounts with a gross profit of approximately 19%.


Winchcombe Flowers is located in Winchcombe in the County of Gloucestershire.

Winchcombe is a Cotswold town in the local authority district of Tewkesbury, in Gloucestershire. It’s population according to the 2011 census was 4,538.

In Winchcombe and the immediate vicinity can be found Sudeley Castle and the remains of Haines Abbey, which was one of the main centres of pilgrimages in Britain due to a phial possessed by the monks said to contain the Blood of Christ. The Michelin Star restaurant ‘5 North Street’ is in Winchcombe.

Winchcombe sits on seven long distance foot paths; The Cotswold Way, The Gloucestershire Way, The Wychavon Way, St Kenelms Trail, The Wardens Way and the Windrush Way. Winchcombe became a member of the ‘Walkers are Welcome’ network of towns in July 2009 and now holds a walking festival every May.

A bus service connects the town to Cheltenham, Broadway, Willersley and further afield on special services.

Winchcombe is only 10 minutes from Junction 9 of the M5 and there are train services from Cheltenham Spa, 9 miles and Evesham,11 miles.

Winchcombe is a Cotswold town at its finest with timbered inns and independent, quality shops and is popular with tourists who wish to discover the centuries old architecture.

Winchcombe Flowers is perfectly positioned in the unusually busy and vibrant High Street. It sits alongside other complimentary retail businesses and thus benefits from high levels of footfall and passing trade.

The business is beautifully presented and maintained with clear visible signage and upmarket and distinctive livery. Visiting tourists often stop to take photos of the business such is its kerb appeal.

There are several inexpensive public car parks within a short walk as well as free, on street parking further down the road.


Winchcombe Flowers occupies the ground floor of a lovely period terraced building in the centre of Winchcombe and is presented and maintained to the highest possible standards.


Double fronted. Windows and glazed door to front creating a light airy and inviting interior, there is a pull out blind to the front which cools the shop on warmer days.

Generously proportioned with a real ‘High End’ feel, vinyl flooring, led lighting, revolving card carousels, bespoke perimeter shelving with feature cornicing, purpose built flower plinths for the display of cut flowers in vases, feature exposed brick walls, bespoke wall racking for greeting cards and ribbons etc.painted dresser with drawers, shelving and cupboards beneath, freestanding timber display unit, bespoke sales counter with rustic wood panelling to front, marble effect worktop and generous wrapping area, till and card machine. Wall mounted rack for wrapping papers, floating shelving to wall, feature tongue and groove panelling to walls.

Rear Store/ preparation room

With high ceilings, perimeter shelving, a run of worktop, floor storage space and door to side.

It is difficult in words to explain just how lovely this florist is and the pride that has gone into making this surely one of the nicest florists in the country, early viewing is recommended to ensure that an interested buyer does not miss out.

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