You don’t necessarily need experience in the retail sector to run a gift shop. Research the market and the opportunity for profit, and if you think you could successfully sell greetings cards in the area of the store then it could be a brilliant business decision. Card shops are often located on busy high streets and therefore have passing trade as well as regular custom.

With the growth of online personalised card websites such as Moonpig and Funky Pigeon, you’d be forgiven for believing that traditional greeting cards shops are on the decline. Additionally, digital messages are now a mainstream way of expressing feelings and many people send personalised greetings on social media.

However, according to the UK Greeting Card Market Report 2017, this has had no effect on the industry and it’s actually worth more than ever before. The public are spending £1.75 billion a year on greetings cards alone!

Stocking special gifts and party supplies such as balloons could also boost the revenue at your card shop. Unusual or handmade gifts prove very popular as they are unique and make people feel special.