Owners of Cleveleys’ favourite bakery hang up their aprons

February 2, 2020

Owners of a family-owned bakery in Cleveleys are hanging up their aprons and looking forward to a well-earned retirement with more time to devote to their growing family.

The sale of Taylors of Cleveleys will end a three-generation link with the family, who are popular for their recipes dating back to 1947. Current owners, Julia McDonald, and her siblings, Andrew Taylor and Catherine Hughes inherited the business from their parents in 1977.

Business Broker Hilton Smythe is marketing the independent bakery at £374,995 +SAV. Find out more >

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Julia McDonald, Andrew Taylor and Catherine Hughes.

Originally called Whittakers, it was bought by the current owners’ grandparents, Mary and Phillip Whittaker, 73 years ago. The pair moved to Thornton-Cleveleys from Great Harwood with their four children and bought the bakery, which rapidly built up an excellent reputation.

The current owners’ parents, Jeanne and Geoff Taylor, met at Blackpool Bakery School before joining the business when Phillip and Mary Whittaker retired in 1963, changing the name to G&J Taylors.

Julia McDonald, owner of Taylors of Cleveleys, said: “Our family have always taken the art of baking seriously. We are so proud of our grandparents’ recipes and it has been an amazing experience watching our produce evolve and diversify over the years.

“We are always busy, and we are unable to dedicate lots of time to our families as we all have grandchildren now. The business has a lot of wonderful history and memories, but we are ready to hand the keys over to a new owner now.

“It is sad that it has come to an end, but we have concluded our story with a happy ending, as, last year, we served more than 1,000 portions of our famous hot pot on Christmas Eve alone, before making 150 Christmas dinners for the elderly!”

Gareth Smyth, CEO of Hilton Smythe Group, said: “Family businesses are the cornerstone of the high street, and it is always a privilege to be able to find the perfect new owners for the future.

“A bakery is a fantastic business as it takes skill and creativity to run and sits at the heart of the community.

“I wish Julia, Andrew and Catherine the best in their retirement and I’m delighted they’re trusting us to find a safe pair of hands to take over.”

The owners are offering a handover period to ensure the continued success of the turn-key business.

Julia added: “Hilton Smythe have been incredibly helpful in getting the bakery on the market. We’re looking forward to seeing who will be the next bakers to build on Taylors’ already fantastic reputation.”

Taylors of Cleveleys
For sale: £374,995 +SAV Ref: B05587

Hilton Smythe is delighted to welcome to the market Taylors of Cleveleys, an extremely well-established and popular traditional Bakery. The bakery was established in 1947 by our clients’ parents, though our clients have thoroughly enjoyed running the business, they are now heading for their well-deserved retirement.

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How to Start a Bakery: A Guide for Bakers

If you are ready to turn your talents into a profitable bakery, you’ve come to the right place. With the popularity of The Great British Bake Off people are now turning to homemade baked goods rather than supermarkets. Find out more >

To get your piece of the pie and stat rolling in the dough combine these tips with your impressive baking talents and you’ll be on your way to success.

Plan your bakery

1. Select the kind of bakery you’d like to open

One of the first decisions you’ll have to make is the kind of shop you want to open. To do this you will want to have your ear to the ground on national trends in the industry. But don’t simply take your findings at face value it’s important to do local market research to figure out how national currents will affect your particular location and demographic. From there: take a look at the list below and decide which one is right for you.

Counter service. With a small commercial space, customers can walk in and pick up baked goods, cakes, bread and sandwiches from a managed counter.

Sit down. More owners are trying to capitalise on the sit-down and dine option. It’s a growing trend in the bakery industry right now. Picture a space that has both an area to order baked goods or sandwiches and somewhere to sit down, you might even think about serving tea or coffee, who doesn’t love to a bit of cake with a cup of coffee.

Some bakers decide to rent out commercial kitchen space only. It’s a good option if you don’t want customers to walk through your shop, and just need a bigger, more equipped kitchen.

Whatever your needs, be picky. Shop around and think through the pros and cons of buying a bakery, talk with neighbouring businesses, and research the area to make sure you find the right space.

Hilton Smythe can help you find the right business, why not get in touch and see what we can do for you?

2. Write a business plan

Once you know what kind of bakery you want to open, you need to create a business plan. This will force you to look at the business from every angle. It will help you define your business, set goals, find ways to generate revenue, list expenses, identify your customer base, and examine your competition.

Assess your startup funds
As part of your business plan you may need to secure finance to get your hands on your dream business. You will need to start thinking about start-up costs. You’ll need a list of equipment, from appliances like ovens and refrigerators, to smaller items like utensils and pans, you’ll will also need money to live on while the business gets established.

3. Marketing your bakery

You can spend all day and night in the kitchen creating the next best cake, or amazing artisan bread but if no one knows about it, it doesn’t matter. That’s why you have to set aside time and money to market your business. Your initial marketing strategies will hopefully result in a steady stream of repeat customers.

Here are a few low cost or free marketing ideas:

Write a blog: Social media is a great way to promote your business. Let people know what you are doing, show them your ingredients, talk about trends, show then your passion for baking.

Join groups: Networking can bring in more customers. Join local business groups, get to know local businesses, maybe a local café can sell your baked goods.

Marketing your bakery will hopefully result in a steady stream of repeat customers, but that doesn’t mean you should let up on your marketing. You might think about advertising social media or participate in the local community or charity events. One of the bakeries up for sale with Hilton Smythe made 150 Christmas dinners for the elderly in the local area.

Buying a bakery

4. Focus on your customers

Your customers are your key to success. Happy customers become repeat customers, so work to make each customer experience memorable.

Ask your customers for feedback, talk to them about your products and service, see if you can make some improvements to help with the customer experience.

5. Plan for retirement

When you’re first starting out in your new bakery saving money each month for your retirement is usually far down the long list of things you need to accomplish. Once the business is up and running and established you should sit down with a financial advisor and talk about saving for your retirement. As a business owner, it’s your responsibility to make long-term financial plans.